Your effective rate is your total processing fees divided by your total card volume. It's the single most useful number for benchmarking your processing costs — more useful than any individual rate quote because it captures every fee, including monthly minimums, PCI fees, batch fees, and interchange downgrades.
The formula is simple: Total Fees ÷ Total Card Volume × 100 = Effective Rate %
| Store Type | Good Rate | Average | Overpaying |
|---|---|---|---|
| Convenience Store | Below 1.9% | 1.9–2.5% | Above 2.5% |
| Grocery Store | Below 1.7% | 1.7–2.3% | Above 2.3% |
| Smoke / Liquor Shop | Below 2.0% | 2.0–2.8% | Above 2.8% |
| Restaurant | Below 2.2% | 2.2–3.0% | Above 3.0% |
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